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About Tourist Times Otago Southland
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The Otago-Southland edition of Tourist Times, as well as covering those provinces, also serves the needs of the tourism operators in Fiordland and Stewart Island.
The entire area is magical. The main city is Dunedin, located 
on the hills surrounding the beautiful Otago Harbour. Dunedin was once a major commercial centre and it is rich in wealthy Victorian architecture and Scottish history. Larnach Castle and Olveston are two stately homes worthy of a visit, and the city's railway station building is regarded as one of the most important, architecturally, in the world. Today Dunedin remains a bustling commercial centre and it is an important university town.
North of Dunedin is the small city of Oamaru, a port city which again is steeped in history. The historical commercial precinct is world class, and the location of many commemorative events.
Perhaps the best known centre in the southern region is Queenstown. The setting beside the lake and mountains is idyllic, arguably one of the most stunning anywhere in the world. Queenstown is a true resort town, being the centre of New Zealand’s prolific ski industry, but also offering a huge range of other attractions from golf and fishing to jet boating and bungee jumping.
Just as well known though is Milford Sound in Fiordland. A day trip to the picture-postcard setting of Milford Sound is a vital ingredient in a visit of the southern region – visitors are treated to some of the most awesome natural scenery in the world.
Further south, the rich, green dairy country of Southland is a great contrast to the dramatic landscapes of Fiordland and Central Otago. Invercargill is New Zealand’s southern-most city and nearby is Bluff, home of the world-famous oyster seafood delicacy. Even further south is Stewart Island, easily reached by air or boat.
The Otago – Southland edition of Tourist Times covers that entire area. As tourists explore the area, they are reading about where to go next, and being guided by the content within Tourist Times. The high monthly print run of approximately 15,000 copies is available from 305 targeted sites located within that region, which ensures a high readership and effectiveness for the advertiser.
The Regional Tourism Outlook
Last year’s annual visitor count to Dunedin was 1.72 million people, making this a very large visitor destination. 411,000 of those were international visitors. By 2015 the projections show an increase to 1.83 million visitors to Dunedin, with nearly half-a-million coming from overseas.
Queenstown shows a similar trend – 1.74 million visitors went there in 2008 and that is expected to reach almost 2 million by 2015. Again, much of that comprises domestic tourists but there truly is an international flavour to tourists from overseas coming to Queenstown: just 18 percent were from Australia. 8 percent came from the United Kingdom, and 6 percent from the US. The rest was a mix of people from all over the globe. Similarly, Otago provided a paltry 14 percent of the domestic market to Queenstown, with the rest coming from elsewhere.
With that number of tourists coming to Dunedin and Queenstown, the surrounding area will certainly see the effects too. Compare the number of visitors to Queenstown last year with those visiting even further south – Southland hosted almost 1.5 million visitors last year!
Given that just 15 percent of all visitors (international and domestic) have made arrangements for activities before they arrive, 85 percent have not! They arrive looking for things to do and places to go. This is where Tourist Times comes into its own.
Tourist Times is aimed at that market! It does reach those tourists! It stands to reason that, if your business is looking to capture a share of the tourist trade that is definitely there on your doorstep, Tourist Times is the place to be. And you will find our affordable prices a pleasant surprise.
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