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Quick answers to your queries…
Who is reading Tourist Times?
Free and independent travellers (FITs). They make up 90 percent of our tourist market. Tourist Times is only available from places that tourists are most likely to visit (such as hotels, motels, holiday parks, airports, rental car operators, activity and sightseeing venues, cafes, info centres and so on). See our distribution stats. Isn’t Tourist Times just another free giveaway? No! Unlike a suburban newspaper which is delivered whether you want it or not, the Tourist Times reader CHOOSES to pick it up. Tourist Times' distribution is targeted at tourists, it is free to pick up and take away and there is NO WASTAGE with Tourist Times. Why should I advertise - I’ve got a website? The day we take the lap top to the beach will be a sad one! Evidence shows that tourists in 'holiday mode' don't use laptops - and they they also abandon daily newspapers, radio and television! The web is great for holiday planning when you are at home, so you really must have a web presence. Remember that most tourists (around 90 percent) are free and independent and, once they're on the road, they're planning as they go, using information specific to their immediate needs. They don't want to search - they want to see! Tourist Times is possibly the most up-to-date source of information they have. Why should I advertise - people are going to come here anyway? No they’re not! Even if they are aware of you, you are still competing with all the other attractions and offers in the marketplace. You need tourists recalling your existence as they plan their day-by-day itinerary, possibly as late as the night before or day of travel. Tourist Times offers possibly the last reminder of your existence - without it, you might just find you’ve slipped under their radar. What is the best sort of advertising? Word-of-mouth! Everyone knows that! But other advertising IS necessary - and it can be expensive - and wasteful. Check out The 3R's of successful advertising. Look for REACH, and look for VALUE FOR MONEY. A daily newspaper will reach lots of people in all market types, including irrelevant ones, for ONE DAY. Often, tourists don't read daily papers or listen to the radio - they just don't care what's happening in the big wide world! Because they're in holiday mode, they'll read holiday publications, like Tourist Times.
Tourist Times does reach the tourist market and, judging by what our customers tell us, Tourist Times is very good value for money (we are very proud of these facts!). How do I choose who to use for advertising? First you MUST ask yourself, "what is my market?" And, "where are they?" Then you must ask yourself, "who will reach that market for me?" In your planning, make sure you DON'T put all your advertising eggs into one basket! Use some for image and awareness advertising (eg the web, annual visitor guides) and keep some back for more immediate "call to action" needs, such as seasonal specials, bonus offers and so on. This will complement the awareness you have built. Tourist Times' job is to get people to your door. We are very good at doing that. All that is left for you to do is to make your cash register ring. What is your advertising deadline? Booking Deadline is the 10th of the month prior to publication, copy deadline is the 15th of the month prior to publication – please discuss this with your Tourist Times rep if you have any further queries. What size is the Tourist Times? Tabloid, newspaper style. Click here if you would like us to send you a copy of the latest edition to look at. Do you want black and white or colour advertisements and pics? Generally, all editions of Tourist Times are printed in full colour – check with your Tourist Times representative - click here. What size photos should I send? Digital photos should be a minimum of 200dpi, and ideally as a JPEG. On all others, quality reproduction will depend entirely upon what you give us to work with. Click here for full Specifications. How often is paper published? Tourist Times is a monthly publication and is available from the 1st of each month.
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